There are tons of free SEO tools that can help you drive more traffic. Sure, you may know of some, like Ubersuggest, but there are many more options than just my own tool.
Before I dive into the tools, I’ve broken them down into the following categories:
Keyword Research
Content Marketing
Technical SEO
Link Building
Rank Tracking
So, are you ready to dive in? Let’s get started!
What Are SEO Tools?
SEO tools are software that works to help marketers improve their site’s visibility and ranking on search engines such as Google, Bing, and Yahoo.
These tools can be used for a variety of tasks.
If you use SEO tools, you can streamline keyword research, competitor analysis, on-page optimization, backlink analysis, and more. Some examples of SEO tools include:
Keyword research SEO tools: Identify the most relevant and profitable keywords for a website with these tools.
Content marketing SEO tools: It’s important to note that these tools are best for identifying opportunities and tracking progress. They should be used with an extensive content marketing strategy and not as a replacement for creating high-quality and engaging content.
Technical SEO tools: Find and fix technical issues that may be impacting your site’s SEO.
Link building SEO tools: Help identify opportunities for link building and tracking progress.
Rank tracking SEO tools: These tools help track a website’s search engine rankings for specific keywords over time.
I’ll go over a list of multiple SEO tools out there that can help you including, free SEO tools.
But let’s talk about why they’ll be a game changer for your SEO strategy.
Why You Need to Use SEO Tools
You want to make sure your website is getting the traffic it deserves, and that’s why you need SEO tools.
It can be nerve-wracking trying to put together content people actually need and want to see.
With SEO tools, you get an assistant, so to speak.
They’re easy-to-use and you don’t have to compile results – the tools do it for you. Don’t think that these are going to be a replacement for the expertise of an SEO professional. What these can do is help you get better insights and save time with the tedious tasks so you can focus on what matters most.
The good news is that there are plenty of free SEO tools out there that can help you identify problems with your site and figure out what kind of changes need to be made for better results.
So, let’s take a look at some of these tools so you can start putting them into action.
Free SEO Tools for Keyword Research
All of the tools in this category will help you find more keywords. Many of them have different ways of coming up with keyword suggestions, so you may want to check them all out.
Ubersuggest
I know I also mentioned Ubersuggest before, but it also has a free rank-tracking feature. You can get to it by doing the following:
Step #1: Enter Your URL and Click “Search”
Step #2: Click “Dashboard” on the Left Sidebar
It provides the same features as those paid rank trackers. You can track your rankings daily for any keyword or groups of keywords for any country, city, or county.
It also saves your data for you to go back as far as you want to see if your rankings have been increasing or decreasing.
Answer the Public
Answer The Public leverages Google Suggest to find all of the questions people may have related to any industry or keyword.
Just type in a keyword, and it will give you a laundry list of questions people are searching for related to that keyword.
Also, this tool is now part of the NP Digital family. So, similar to Ubersuggest, it also shows you comparison and preposition-related keywords.
I like the tool because compared to any competing tool, it represents the data in nice visuals.
KeywordTool.io
SEO doesn’t just exist on Google. You can also rank higher on Amazon, YouTube, Bing, and tons of other sites.
KeywordTool.io uses the same concept as Google Suggest, but for a handful of sites like Amazon, Play Store, and YouTube.
If you are performing SEO on sites other than Google, you should check out KeywordTool.io.
Google Keyword Planner
Of course, the search giant, Google, has its own keyword research tool.
Google Keyword Planner gives you suggestions as well as CPC data and click estimates.
You’ll also notice that many other keyword tools have CPC data, but chances are they are pulling it from Google Keyword Planner.
When using Keyword Planner, look for terms with a high CPC as they tend to convert well when you rank for them organically.
Google Trends
Out of all the tools on the list, I probably use Google Trends three to four times a week. That’s how much I love it.
What I love about Trends is that it shows you what is hot right now. In addition to that, it tells you if an industry is getting less search volume or more over time.
You can also filter your data based on a specific country or look at the data from a global perspective.
Soovle takes the concept of Google Suggest (autocomplete) but for many popular sites around the web.
Soovle pulls all popular keywords on Google, YouTube, Amazon, Wikipedia, Bing, Yahoo, and Answers.com.
Getting a database pull of popular keywords will help you rank high in the SERPs. Knowing that these keywords are popular on Google already, half the hard work of finding topics to base your content on is already done for you.
AdWords and SEO Permutation Generator
The AdWords and SEO Permutation Generator is a super simple tool that helps you get creative with your keyword research.
You enter a handful of terms you want to target, combining them to make different variations for you.